‍This article is co-authored by Kiwi Health

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Directory websites are one of the best ways for therapists to attract clients. 

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According to the 2025 Financial State of Private Practice Report, the most common source of new clients was referrals / word of mouth (38%), followed by Psychology Today (35%) and other online directories (16%)—even more than social media and SEO. 

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But with so many online directories for therapists out there, and new ones popping up all the time, how do you know which ones are worth being listed in?

We’ll break it all down. 

Top directory websites for listing your practice as a mental health therapist

When browsing therapist directories online, things can get challenging, as many platforms offer the same services. But there are always those that stand out from the sea of channels.

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Here’s a list of the most popular directory channels that can also act as sales channels to consider and the main features they’re known for.

Apple Maps

Apple Maps enables practitioners to list their practice location, contact details, and operating hours.

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Clients can easily find and navigate to your practice through Apple Maps.

Doctor.com

Doctor.com offers tools for managing your online listings across various healthcare directories and platforms, ensuring consistency.

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It collects and displays client feedback, allowing you to monitor and improve your client experience.

FindATopDoc

FindATopDoc helps connect clients with leading doctors and healthcare professionals.

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Provides a platform for clients to book appointments directly with listed providers.

Healthgrades

Healthgrades provides a comprehensive database of healthcare providers across various specialties.

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Allows practitioners to showcase client ratings and reviews, building trust with potential clients.

Health in Her Hue

Health in Her Hue connects Black women and women of color with healthcare providers experienced in addressing specific cultural health concerns.

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Offers a platform for practitioners to highlight their expertise in serving diverse communities.

Klarity

Klarity offers scheduling tools that make it easy for clients to book appointments and for practitioners to manage their calendars efficiently.

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The platform supports telemedicine, enabling virtual consultations for added convenience.

MantraCare

MantraCare offers virtual care services across mental health, chronic disease management, and wellness programs.

Connect with clients worldwide through online therapy, coaching, and telehealth services.

Melanin & Mental Health

Melanin & Mental Health focuses on connecting Black and Latinx individuals with therapists who understand their unique needs.

Offers resources, events, and networking opportunities for mental health professionals.

Mental Health Match

Mental Health Match uses an algorithm to match individuals with therapists based on their needs and preferences.

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Allows therapists to share their specialties, approaches, and availability.

My Local Services

My Local Services is a platform for local businesses, including healthcare providers, to create detailed listings.

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Clients can leave ratings and feedback to help others find trusted services.

ND Therapists

ND Therapists is a directory dedicated to practitioners specializing in neurodivergent clients, including autism, ADHD, and learning differences.

Providers can highlight their experience in neurodivergent-friendly therapy approaches.

NextDoor

NextDoor is a neighborhood-focused platform, making it ideal for connecting with local clients.

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Clients can recommend healthcare providers to their neighbors, fostering word-of-mouth referrals within the community.

Psychology Everywhere

Psychology Everywhere connects therapists with clients worldwide, offering virtual therapy options.

Practitioners can highlight their language skills to reach a diverse clientele.

Psychology Today

Psychology Today specializes in mental health services, allowing practitioners to highlight their specialties in psychology and therapy.

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You can create detailed profiles, share treatment approaches, and provide information about your practice philosophy.

RateMDs

RateMDs provides a platform for clients to rate and review physicians, helping you build your online reputation.

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Clients can compare practitioners based on ratings, experience, and feedback.

South Asian Therapists

South Asian Therapists connects clients with mental health professionals who understand South Asian cultural experiences.

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Helps therapists build trust with a community seeking culturally competent care.

Therapist.com

Therapist.com specializes in mental health professionals, allowing them to create detailed profiles.

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Practitioners can outline their specialties, therapeutic approaches, and availability.

Therapy for Black Girls

Therapy for Black Girls connects Black women with therapists who specialize in addressing their unique mental health needs.

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Practitioners can create detailed profiles and highlight their expertise.

Therapy For Latinx

Therapy For Latinx connects Latinx individuals with therapists who understand their cultural background and mental health needs.

Providers can showcase their language skills and cultural expertise to attract the right clients.

Theravive

Theravive is focused on mental health professionals, providing a directory for therapists and counselors.

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Practitioners can describe their therapeutic approach and areas of expertise.

Vitadox

Vitadox connects clients with healthcare providers across various specialties, including mental health, primary care, and alternative medicine.

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Listings are designed to improve online visibility, making it easier for clients to find and book with practitioners.

WebMD

WebMD has an extensive clinician directory that allows healthcare practitioners to create detailed profiles with information about their practice, specialties, credentials, and accepted insurance plans.

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Clients can leave reviews and ratings, giving you the opportunity to showcase your expertise and build trust with potential clients.

Yelp

Yelp allows clients to find practices in their vicinity, leave reviews and rate healthcare providers based on their experiences.

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Practitioners can claim their listing, add contact details, and respond to reviews.

ZocDoc

ZocDoc offers a convenient appointment booking feature, allowing clients to schedule appointments directly through the platform.

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Practitioners can update their availability in real-time, making it easy for clients to find open slots.

How to know which therapist directory websites are best for you

Choosing the best directories for managing your online listings as a therapist is crucial for effective online visibility and client engagement.

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Here are steps to help you determine which directories align best with your practice.

Identify your target audience

Consider the demographics, location, and preferences of your ideal clients. Are they primarily local or more geographically dispersed?

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Determine your specific services or specialties, as this may influence the platforms that cater to your expertise.

Analyze local market dynamics

Assess the competitive landscape in your local area. Look at where other healthcare practitioners in your field are listed and which platforms receive the most attention from clients.

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Evaluate whether you need to prioritize local listings or expand to broader platforms depending on your client base.

Consider client preferences

Understand how your clients prefer to search for and engage with healthcare providers. Do they commonly use search engines, social media, or specialized healthcare directories?

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Gather feedback from existing clients to learn where they found you and what platforms they trust for healthcare information.

Evaluate platform reputation and trustworthiness

Research the reputation and credibility of listing platforms. Clients are more likely to trust and engage with listings on well-established and reputable platforms.

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According to a study, clients trust offline services more than e-health services. But are willing to trust e-Health when considering several factors like the treatment, the organization, and the healthcare professional. To improve your trustworthiness, check for client reviews and ratings on these platforms to assess their reliability.

Assess features and functionality

Examine the specific features offered by each platform. Consider aspects like appointment scheduling, telemedicine integration, and the ability to provide detailed information about your practice.

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Ensure the platform aligns with your practice’s goals and operational needs.

Budget and resource constraints

Consider your budget for listing management. Some platforms may require subscription fees or advertising costs. 

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Assess the time and resources you can allocate to manage and maintain your listings effectively.

Track record and analytics

Explore whether the platform provides analytics and insights on the performance of your listing. This can help you measure the impact of your online presence.

Seek professional guidance

Consult with digital marketing or SEO experts who specialize in healthcare to get recommendations based on industry knowledge and trends.

Test and iterate

Initially, consider listing a few platforms that seem most suitable based on your research. Monitor their performance over time, and be willing to adjust your strategy as needed.

Remember that an effective online listing strategy may involve a combination of platforms to reach a diverse client base. 

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Regularly assess the effectiveness of your listings and adapt your approach as client preferences and platform features evolve. By staying informed and flexible, you can optimize your online presence and attract more clients to your therapy practice.

How third-party services can help you manage your listings on multiple directories

Third-party listing management services can be invaluable for healthcare practitioners looking to manage listings across multiple channels efficiently. Here’s how these services can help.

Centralized management

With third-party services, you don’t need to have multi-channel listing software. Such services can provide a single dashboard or platform where you can manage all your listings simultaneously. This saves you time and effort compared to individually updating listings on various platforms.

Consistency and accuracy

These services ensure that your practice information, such as your name, address, phone number, and website, is consistent across all listings. Consistency is crucial for local SEO and avoiding confusion among clients.

Time efficiency

With many healthcare professionals like nurses experiencing burnout from busy schedules, third-party services can automate updating listings and save time in managing them across multiple platforms manually.

Broad reach

Listing management services often have partnerships with a wide range of listing platforms, directories, and search engines. This means your practice can be listed in more places, increasing your visibility.

Real-time updates

Many third-party services offer real-time updates, ensuring that changes to your practice information are reflected immediately across all platforms. This is crucial for maintaining accurate listings.

Review monitoring

These services often include tools for monitoring client reviews and ratings. You can receive alerts and respond promptly to both positive and negative feedback, demonstrating your commitment to client satisfaction.

Performance analytics

Many listing management services provide analytics and insights into your listings’ performance. You can track metrics like views, clicks, and conversions to assess the effectiveness of your online presence.

Enhanced SEO

Third-party services can optimize your listings for search engines, increasing your chances of appearing in local search results. This can be especially beneficial for attracting nearby clients.

Adherence to guidelines

These services are often well-versed in each platform’s guidelines and best practices, ensuring that your listings comply with platform-specific requirements and regulations.

Saves on human error

Human errors in listing management can lead to inconsistencies and inaccuracies, which can harm your online reputation. Third-party services reduce the risk of such errors.

Customization

Depending on the service, you may have the flexibility to customize your listings to highlight specific services, specialties, or unique selling points of your practice.

Cost-effective

While third-party services typically come with a subscription fee, the time and effort saved and the potential for increased client appointments often make them a cost-effective investment.

Multi-platform updates

When you need to make changes to your practice information, such as your business hours or services offered, third-party services allow you to update multiple platforms at once, ensuring consistency.

Consider multi-directory listings to get more client bookings

Multi-channel listing management is essential for healthcare practitioners seeking to increase their visibility, credibility, and client engagement in today’s digital landscape.

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By carefully selecting the most suitable platforms, maintaining consistency, and leveraging third-party multi-channel listing tools, practitioners can optimize their online presence and attract more clients to their practices.

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One such solution is Kiwi Health, a trusted partner in the healthcare industry.

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Kiwi Health can efficiently manage listings on popular channels like WebMD and Psychology Today. With Kiwi Health’s centralized platform, you can ensure that your online profile is fully SEO-optimized, helping clients find you easily.

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Kiwi Health simplifies the process by providing an optimized telehealth address, strategically designed to enhance visibility in high-demand areas. This address is backed by data-driven insights, considering income levels, population density, and mental health demand, ensuring maximum reach for providers.

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While marketing and SEO optimization can be both time-consuming and costly, Kiwi Health offers a proven method to improve visibility and build a strong provider reputation across multiple channels—aligning with how clients naturally search for and choose their healthcare providers.

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Additionally, Kiwi Health streamlines lead management by collating all incoming leads, verifying them for spam, and ensuring that providers receive only genuine, high-quality client inquiries.

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Instead of managing messages and potential spam from 10+ different channels, practitioners can focus on engaging with pre-verified leads through a centralized, hassle-free platform.

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For practices that may lack time, capital, or digital marketing expertise, launching and managing an online presence can feel overwhelming. Kiwi Health eliminates these barriers, making it the ideal starting point for providers looking to establish or grow their practice in the digital space.

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Interested in learning more about marketing your practice? Check out our complete guide to marketing for therapists.

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This post is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this post.

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