Heard Business School Podcast

A business podcast for therapists and wellness practitioners.

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Episodes

Why Therapists Undercharge: Laura Reagan on Money, Shame, and Self-WorthWhy Therapists Undercharge: Laura Reagan on Money, Shame, and Self-Worth
September 21, 2026

Why Therapists Undercharge: Laura Reagan on Money, Shame, and Self-Worth

Most therapists were never taught how to think about money, and for many the discomfort runs deeper than the numbers. In this episode of The Money Part, Andrew Riesen talks with trauma therapist Laura Reagan about where the money story begins: the perfectionism, the shame, and the helper identity that quietly shape how clinicians value themselves and set their fees.

60 min
How Therapists Get Found Online with Dr. Marie FangHow Therapists Get Found Online with Dr. Marie Fang
September 14, 2026

How Therapists Get Found Online with Dr. Marie Fang

In this episode, Dr. Marie Fang shares her journey from starting her private practice in 2012 to becoming a leading expert in marketing and niching for therapists. She discusses practical strategies for building a full caseload, the importance of authentic marketing, and how to adapt to the changing digital landscape, including SEO and AI.

62 min
Raising Your Fees Without Losing Clients with Tiffany McLainRaising Your Fees Without Losing Clients with Tiffany McLain
December 1, 2025

Raising Your Fees Without Losing Clients with Tiffany McLain

Talking about money makes most therapists uncomfortable, especially when it comes to raising fees.

54 min
Behind the Gottman Method with Dr. Julie Schwartz GottmanBehind the Gottman Method with Dr. Julie Schwartz Gottman
November 24, 2025

Behind the Gottman Method with Dr. Julie Schwartz Gottman

What does it take to turn decades of clinical experience into a movement that reshapes therapy around the world? 

53 min
Solving the Supervision Crisis in Mental Health with Rachel LedbetterSolving the Supervision Crisis in Mental Health with Rachel Ledbetter
November 17, 2025

Solving the Supervision Crisis in Mental Health with Rachel Ledbetter

Therapists entering the field face a hidden obstacle that can derail their entire career: finding affordable, accessible clinical supervision.

52 min
Owning Your Therapist Identity Online and Offline with Liz Beecroft-RidgwayOwning Your Therapist Identity Online and Offline with Liz Beecroft-Ridgway
November 10, 2025

Owning Your Therapist Identity Online and Offline with Liz Beecroft-Ridgway

What if your love for sneakers, storytelling, and sports could help shape a thriving private practice?

57 mn
How to Get More Private Pay Clients with Danielle SwimmHow to Get More Private Pay Clients with Danielle Swimm
October 27, 2025

How to Get More Private Pay Clients with Danielle Swimm

Leaving community mental health to build a thriving private practice isn’t easy, especially as a young therapist navigating burnout, financial stress, and single motherhood.

57 min
What Therapists Need to Know About AI and Privacy with Candice ThompsonWhat Therapists Need to Know About AI and Privacy with Candice Thompson
October 13, 2025

What Therapists Need to Know About AI and Privacy with Candice Thompson

Many therapists are feeling pressured to adopt the latest tech tools, but what if embracing every new innovation isn’t always in the best interest of your practice?

52 min
Turning Personal Trauma into a Career in Private Practice with Dr. Bryan HarnesbergerTurning Personal Trauma into a Career in Private Practice with Dr. Bryan Harnesberger
October 6, 2025

Turning Personal Trauma into a Career in Private Practice with Dr. Bryan Harnesberger

Starting a private practice is hard enough. Doing it while honoring your values, managing student debt, and keeping therapy human? That’s something else.

52 min
From Social Worker to Practice Owner with Brent MetcalfFrom Social Worker to Practice Owner with Brent Metcalf
September 29, 2025

From Social Worker to Practice Owner with Brent Metcalf

Starting and scaling a private practice can feel overwhelming, especially in a rural region with limited resources.

50 min
How to Charge Premium Rates Without Guilt with Amanda BudurisHow to Charge Premium Rates Without Guilt with Amanda Buduris
September 22, 2025

How to Charge Premium Rates Without Guilt with Amanda Buduris

Leaving a traditional therapy model can feel risky, but for Dr. Amanda Buduris, it was the shift that transformed her business.

56 min
Turning Email Subscribers into Clients with Avivit FisherTurning Email Subscribers into Clients with Avivit Fisher
September 15, 2025

Turning Email Subscribers into Clients with Avivit Fisher

Email marketing might not be the first thing therapists think of when growing a private practice, but it’s a powerful way to build trust and drive referrals.

45 min
How to Pivot Your Therapy Business When Life Changes with Whitney GoodmanHow to Pivot Your Therapy Business When Life Changes with Whitney Goodman
September 8, 2025

How to Pivot Your Therapy Business When Life Changes with Whitney Goodman

Building a therapy business takes persistence, creativity, and a willingness to pivot when needed. 

47 min
Triumph Through Pain as a Social Worker with Bas MorenoTriumph Through Pain as a Social Worker with Bas Moreno
September 1, 2025

Triumph Through Pain as a Social Worker with Bas Moreno

A phone hovering above a mattress, a foster care caseload on hold, and a pandemic looming set the unlikely scene for this week’s social work conversation.

54 min
How to Build a Sustainable, Mission-Driven Therapy Business with Kelley StevensHow to Build a Sustainable, Mission-Driven Therapy Business with Kelley Stevens
August 25, 2025

How to Build a Sustainable, Mission-Driven Therapy Business with Kelley Stevens

Building a thriving private practice as a therapist comes with unique challenges, from finding clients to managing finances and maintaining work-life balance.

51 min
How to Pay Off Debt as a Therapist with Jacent WamalaHow to Pay Off Debt as a Therapist with Jacent Wamala
August 18, 2025

How to Pay Off Debt as a Therapist with Jacent Wamala

Getting out of debt can feel impossible, especially when you're building a therapy practice, managing student loans, and trying to make your work sustainable for the long haul.

59 min
From Wounded Combat Vet to EMDR Therapist with Christopher BrownFrom Wounded Combat Vet to EMDR Therapist with Christopher Brown
August 11, 2025

From Wounded Combat Vet to EMDR Therapist with Christopher Brown

Building a private practice is great. But building one rooted in lived experience is on a whole other level.

51 min
Has Therapy Become Too Capitalistic? with Paul FugelsangHas Therapy Become Too Capitalistic? with Paul Fugelsang
August 4, 2025

Has Therapy Become Too Capitalistic? with Paul Fugelsang

Running a therapy practice while staying true to your values isn’t always easy, especially in a system that often prioritizes profit over people.

45 min
Building Inclusive and Authentic Therapy Spaces with Gerald JosephBuilding Inclusive and Authentic Therapy Spaces with Gerald Joseph
July 28, 2025

Building Inclusive and Authentic Therapy Spaces with Gerald Joseph

Starting a private practice sounds exciting…until the clients don’t show up.

53 minutes
Office Hours: What Therapists Need to Know About AI with Ted FaneuffOffice Hours: What Therapists Need to Know About AI with Ted Faneuff
July 21, 2025

Office Hours: What Therapists Need to Know About AI with Ted Faneuff

Navigating the complexities of running a therapy practice today means balancing clinical care with growing administrative demands and emerging technology.

46 min
How to Design the Career You Want as a Therapist with Dr. Emily AnhaltHow to Design the Career You Want as a Therapist with Dr. Emily Anhalt
July 14, 2025

How to Design the Career You Want as a Therapist with Dr. Emily Anhalt

Designing a career on your own terms isn’t easy, especially if it doesn’t exist out there yet. But Dr. Emily Anhalt found a way to do just that.

56 min
Building Therapy for Black Girls with Dr. Joy Harden BradfordBuilding Therapy for Black Girls with Dr. Joy Harden Bradford
July 7, 2025

Building Therapy for Black Girls with Dr. Joy Harden Bradford

Building a successful career in mental health often requires navigating personal challenges, shifting professional goals, and staying adaptable in the face of growing demand.

56 min
Stepping Away from Private Practice with Gary “Trey” TaylorStepping Away from Private Practice with Gary “Trey” Taylor
June 30, 2025

Stepping Away from Private Practice with Gary “Trey” Taylor

Navigating a career in social work can be incredibly challenging, especially when balancing personal struggles, family life, and the demands of private practice.

1 hr 2 min
Doubt Yourself, Do It Anyway with Patrick CasaleDoubt Yourself, Do It Anyway with Patrick Casale
June 23, 2025

Doubt Yourself, Do It Anyway with Patrick Casale

Building a therapy business comes with its challenges, especially when you’re navigating AuDHD and entrepreneurship.

58 min
Introducing Season 2 of Heard Business School Introducing Season 2 of Heard Business School
June 16, 2025

Introducing Season 2 of Heard Business School

Therapists have long been told they won’t make it on their own in private practice.

2 min
Office Hours: All Things S Corps for Therapists with Andrew RiesenOffice Hours: All Things S Corps for Therapists with Andrew Riesen
November 18, 2024

Office Hours: All Things S Corps for Therapists with Andrew Riesen

Did you know S corporations (S corps) can provide significant financial benefits for therapists and their private practices?

45 min
How to Build a 6-Figure Therapy Practice Using Instagram with Kelly McKennaHow to Build a 6-Figure Therapy Practice Using Instagram with Kelly McKenna
November 11, 2024

How to Build a 6-Figure Therapy Practice Using Instagram with Kelly McKenna

How do you go from nonprofit work to a private practice making six figures?

56 min
Becoming The Black Male Therapist with Dr. Lawrence JacksonBecoming The Black Male Therapist with Dr. Lawrence Jackson
November 4, 2024

Becoming The Black Male Therapist with Dr. Lawrence Jackson

Fostering a successful private practice while navigating academia, sports psychology, and representation in the therapy field can be daunting.

52 min
Building a Therapy Practice for Asian Americans with Michelle VoBuilding a Therapy Practice for Asian Americans with Michelle Vo
October 28, 2024

Building a Therapy Practice for Asian Americans with Michelle Vo

To truly connect with clients, therapists must embrace authenticity, cultural awareness, and personal identity.

46 min
Office Hours: How to Create a Therapist Directory Profile that Converts with Ryan SchwartzOffice Hours: How to Create a Therapist Directory Profile that Converts with Ryan Schwartz
October 21, 2024

Office Hours: How to Create a Therapist Directory Profile that Converts with Ryan Schwartz

Creating an excellent therapist profile is more than just credentials.

39 min
Building Your Therapy Business In Between Sessions with Lauren LarkinBuilding Your Therapy Business In Between Sessions with Lauren Larkin
October 14, 2024

Building Your Therapy Business In Between Sessions with Lauren Larkin

Starting a private therapy practice in New York City is no small feat.

1 hr 8 min
Centering Inclusivity and Anti-Racism in Your Therapy Practice with Kenya CrawfordCentering Inclusivity and Anti-Racism in Your Therapy Practice with Kenya Crawford
October 7, 2024

Centering Inclusivity and Anti-Racism in Your Therapy Practice with Kenya Crawford

Building a successful and inclusive therapy practice comes with its own set of challenges.

50 min
Building a Business as a Neurodivergent Therapy Practice Owner with Dr. Amy MarschallBuilding a Business as a Neurodivergent Therapy Practice Owner with Dr. Amy Marschall
September 30, 2024

Building a Business as a Neurodivergent Therapy Practice Owner with Dr. Amy Marschall

Building a therapy business isn’t an easy task. But creating one as a neurodivergent therapist? Even harder.

50 min
Office Hours: Building Financial Systems For Your Therapy Practice with Andrea RotondoOffice Hours: Building Financial Systems For Your Therapy Practice with Andrea Rotondo
September 23, 2024

Office Hours: Building Financial Systems For Your Therapy Practice with Andrea Rotondo

As therapists, understanding and managing the financial side of your practice is crucial.

47 min
How to Build Referral Relationships to Grow Your Therapy Practice with Dr. Brian DixonHow to Build Referral Relationships to Grow Your Therapy Practice with Dr. Brian Dixon
September 16, 2024

How to Build Referral Relationships to Grow Your Therapy Practice with Dr. Brian Dixon

Referrals are the lifeblood of any successful therapy practice.

50 min
Why Therapy is Political with Tracy VadakumcheryWhy Therapy is Political with Tracy Vadakumchery
September 9, 2024

Why Therapy is Political with Tracy Vadakumchery

There needs to be accountability for low pay, burnout, and blaming of therapists.

50 min
Building a Group Therapy Practice for College Students with Dr. Jennifer Contarino PanningBuilding a Group Therapy Practice for College Students with Dr. Jennifer Contarino Panning
September 2, 2024

Building a Group Therapy Practice for College Students with Dr. Jennifer Contarino Panning

Starting a therapy practice comes with its own set of challenges.

57 min
Office Hours: How to Define Your Niche as a Therapist with Allison PuryearOffice Hours: How to Define Your Niche as a Therapist with Allison Puryear
August 26, 2024

Office Hours: How to Define Your Niche as a Therapist with Allison Puryear

A lot of therapists are told to “niche down” but aren’t told exactly what that means or how to do it.

30 min
Building a Therapy Practice for Black Women with Dr. Ayanna AbramsBuilding a Therapy Practice for Black Women with Dr. Ayanna Abrams
August 19, 2024

Building a Therapy Practice for Black Women with Dr. Ayanna Abrams

Therapy hasn’t historically been accessible to everyone.

55 min
The Importance of Representation in Building Your Therapy Private Practice with Dr. Justin K. DodsonThe Importance of Representation in Building Your Therapy Private Practice with Dr. Justin K. Dodson
August 12, 2024

The Importance of Representation in Building Your Therapy Private Practice with Dr. Justin K. Dodson

Representation matters, especially in men’s mental health.

55 min
Leveraging YouTube to Build Your Therapy Business with Dr. Marie FangLeveraging YouTube to Build Your Therapy Business with Dr. Marie Fang
August 5, 2024

Leveraging YouTube to Build Your Therapy Business with Dr. Marie Fang

Starting a private practice can be tough, both emotionally and financially.

57 min
Office Hours: Planning for Retirement as a Therapy Practice Owner with Ryan DerousseauOffice Hours: Planning for Retirement as a Therapy Practice Owner with Ryan Derousseau
July 29, 2024

Office Hours: Planning for Retirement as a Therapy Practice Owner with Ryan Derousseau

Many therapists struggle with the complexities of managing their private practice, especially when it comes to financial planning.

53 min
Staying Curious to Achieve Professional and Personal Growth in Therapy Practice with Dr. Racine HenryStaying Curious to Achieve Professional and Personal Growth in Therapy Practice with Dr. Racine Henry
July 22, 2024

Staying Curious to Achieve Professional and Personal Growth in Therapy Practice with Dr. Racine Henry

Sometimes taking the next step is all you need to expand your therapy practice in ways you never imagined.

57 min
Scaling From a Solo to Group Therapy Practice with Elizabeth EarnshawScaling From a Solo to Group Therapy Practice with Elizabeth Earnshaw
July 15, 2024

Scaling From a Solo to Group Therapy Practice with Elizabeth Earnshaw

Having a bad experience with an employer may feel terrible at the time, but it can fuel a fire to create something amazing.

55 min
Office Hours: Mastering Quarterly Taxes For Your Therapy Practice with Andrew RiesenOffice Hours: Mastering Quarterly Taxes For Your Therapy Practice with Andrew Riesen
July 1, 2024

Office Hours: Mastering Quarterly Taxes For Your Therapy Practice with Andrew Riesen

Quarterly taxes do not have to be overwhelming.

41 min
Building a Better Group Therapy Practice Business Model with Lisa SavageBuilding a Better Group Therapy Practice Business Model with Lisa Savage
June 24, 2024

Building a Better Group Therapy Practice Business Model with Lisa Savage

Inconsistencies in service, financial instability, management difficulties, and burnout are all issues that can affect a group therapy practice.

49 min
Income Beyond 1:1 Therapy Sessions with Dr. Alex AuerbachIncome Beyond 1:1 Therapy Sessions with Dr. Alex Auerbach
June 17, 2024

Income Beyond 1:1 Therapy Sessions with Dr. Alex Auerbach

Oftentimes, therapists have their sights set on private practice after grad school. But what about going beyond the 1:1 therapy sessions as a business opportunity?

47 min
Why Therapists Are Built for Business with Dr. Melvin VargheseWhy Therapists Are Built for Business with Dr. Melvin Varghese
June 10, 2024

Why Therapists Are Built for Business with Dr. Melvin Varghese

Therapists are uniquely equipped for business because they value authenticity and relationships.

45 min
Introducing Heard Business SchoolIntroducing Heard Business School
May 31, 2024

Introducing Heard Business School

This is a show for therapists building their own businesses.

1 min

Explore free articles, guides, and tools developed by experts to help you understand and manage your private practice's finances.

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Heard is the only financial management software built for therapists and wellness practitioners that enables you to manage your bookkeeping, taxes, and payroll-all in one place.

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Use this cheatsheet to maximize your deductions and save money on taxes for your therapy practice.

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