Use our money on your practice. Use yours on your summer. Heard is giving $2,000 each to five therapists who are ready to invest in what's next.
Applications open May 12 and close June 12, 2026.
About the grant
Every therapist in private practice knows the summer slowdown. Fewer sessions, less predictable income, and all the financial stress that comes with it.
But summer is also the one stretch of the year when there's actually time. Time to get certified in something you've been putting off. Time to fix your website. Time to finally plan the group practice you've been thinking about for two years.
Heard created this grant to help you use that time. The $2,000 goes straight to your business checking account. Spend it on whatever moves your practice forward. The 70% discount on Heard Essential takes care of the financial management side for the year ahead.
"Use our money on your CEUs so you can use yours on vacation."
What therapists use it for
EMDR, somatic, IFS, Gottman. Get the training you've been postponing since you opened your practice.
Website refresh, SEO cleanup, a professional headshot. The things that bring in clients even when you're offline.
Legal setup, consultation, the infrastructure you need to start building something bigger.
Work toward licensure or a new specialty. Invest in where you want your practice to go.
First month's rent, furniture, or the virtual office setup that lets you see clients anywhere.
EHR, scheduling, billing. The right systems save you hours every month.
Who can apply
Licensed therapist in full-time private practice
At least 2 years in private practice
Business checking account to receive funds
Open to both Heard members and non-members
$2,000 lump sum sent to your business checking account
70% off Heard Essential annual plan
Recognition on Heard's channels (with permission)
How it works
Tell us what you'd do with $2,000 and where you want your practice to be a year from now.
A 1-2 minute clip is a great way to tell us about your practice. Written applications are equally welcome.
Applications close June 12. We'll select five recipients and notify everyone by late June.
$2,000 goes directly to your business checking account. Use it your way.
A short video helps us get to know you and your practice, but it's not required. If you'd rather write, that works just as well. There's no formal pitch here — just tell us about your practice and what you'd build.
Five therapists will receive $2,000 and a year of financial clarity. Applications close June 12.
Apply for the grantOpen May 12 — June 12, 2026. Announced in honor of Mental Health Provider Day.
Hear from a past recipient
Replace the placeholder below with the YouTube embed from the Private Practice Launch Grant video.
Questions
Do I need to be a Heard member to apply?
No. The grant is open to any therapist who has been in full-time private practice for at least two years, whether or not you currently use Heard.
How does the $2,000 get sent?
As a lump sum directly to your business checking account. You'll provide banking details as part of the onboarding process after selection.
What is the 70% discount on?
Heard Essential is our annual financial management plan, covering bookkeeping, taxes, and business finance support built specifically for therapists in private practice. All five recipients receive 70% off the annual plan, whether you're a current member or new to Heard.
Does the video have to be professional?
Not at all. A phone recording is completely fine. We just want to hear about your practice and what you'd invest in. Keep it under two minutes if you can.
What will Heard do with my video?
We may ask to share your story on our channels, but only with your explicit permission. Nothing gets posted without your sign-off.
Is there a restriction on how I use the money?
No. The $2,000 is yours to use however makes the most sense for your practice. We ask you to tell us your plan in the application, but there's no requirement to document how you spend it.
When will recipients be notified?
Applications close June 12. We'll select five recipients and reach out by late June.