While setting up your therapy practice, you’ve likely heard from colleagues, friends, or even business consultants that you should have a website of your own. Though it depends on each therapist’s unique situation, a website might be a good fit for you depending on factors such as your marketing needs, busy schedule, and need for new clients.
Is having a website in alignment with your business needs and marketing purposes? Let's explore three key points behind creating a website that will help you to decide whether or not it will be a useful tool to supplement your private practice.
1. One of your marketing strategies is to attract potential clients that are searching online.
When a potential client seeks professional help in a therapist or clinical psychologist, it is likely that the first thing they will do is sit down and research potential providers on the internet. They'll Google you, read your reviews, and make a decision to reach out to whoever they think may be a good fit. Having a website gives you a competitive edge over others in the field that do not possess one. Without a website, you miss out on those additional opportunities, and potentially a considerable number of customers. In addition, your own website functions as a first impression that allows clients to learn more about your background, style, services, feedback from other clients, and more. A decent and informative website will increase the chances of clients contacting you and paying a visit to your office!
2. You want a place where everything is personalized to your liking and connect with people.
Advertising yourself is one thing, but often what matters the most is having an online, communal space where people with similar interests can connect with you. Sharing your stories and more about yourself on your website is one of the best ways to initially connect with other people, and rest assured that once they like you and the messaging that comes across in your site, they will be more likely to reach out to you and seek your help. This is also an effective way for you to introduce yourself to your potential clients.
3. Your goal is to grow your business and have more and more clients know about your services.
If you are an ambitious and goal-driven businessperson wanting to further grow your business, having a website of your own is a great starting point and a solid investment. There are a variety of ways to grow your private practice, communicate what you get to offer to the public, and eventually expand your potential income sources. For example, some therapists write books as a way of utilizing their expertise to help others and make an impact. If this fits your profile, having a website could be the way to go to connect with people and bring in readers for your products.
Alternatively, if you plan to hold a seminar or workshop around mental health as an additional strategy to build your practice, a personal website with information about the events as well as your offerings as a mental health professional is the most effective way to promote and inform potential participants.
So, should I have my own website?
If at least 2 out of 3 points above are aligned with your objectives while establishing and running your private practice, it is evident that the time is right for you to implement a website of your own. That sounds really exciting, doesn’t it? At Heard, we understand the process that a private practice therapist has to go through for their business. You're now ready to tackle building and taking care of your personal website.
This post is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult his or her own attorney, business advisor, or tax advisor with respect to matters referenced in this post.